From thorough contact information to customer testimonials, there are many other elements besides how your website looks that go into making it customer-friendly. Here are the essentials that we keep in mind while designing your business website.
1. Describe clearly what you do
When somebody visits your website, you don’t want them to investigative what, exactly, it is that you do. So we clearly state your name and describe your products or services right on the homepage. A clear description allows visitor to focus and encourage them to stay on your website for a longer time.
2. An easy to use Web address
Nobody wants to deal with complicated things. Your domain name is like your brand. It should be easy enough for a user to type it into a Web browser or an e-mail address. We suggest avoiding dashes (that can cause SEO problems) and numbers (which can create confusion for the users).
3. A site map with easy navigation
It should be easy for users to find what they are looking for. Clearly laid out navigation with direct links to the most essential pages and a complete site map are important for guiding users to the information they want. This can be accomplished using dropdowns under the navigation menu so that user can easily access the content under every heading from any page.
4. Easily accessible contact information
You would never want potential customers to choose your competitor over you just because it is difficult for them to get contact information on your website. Not all visitors are patient enough to browse through every page to find the contact information on your website. We prefer to include numerous ways for providing contact information — phone, e-mail, and a standard contact form etc. Generally we put contact information on each page of the website in the side bar or the footer or even in top right corner, which helps the visitors to find it more easily.
5. Testimonials from Customers
Honest reviews from customers help to make your products or services more noticeable to the ones who are visiting your website. This way you can strengthen your potential customer’s trust in you, especially when you are new in the market.
6. An obvious call to action
Tell the online visitors literally what you want them to do with clear tones of commend. For example, you want them to call you now for free quote, or want them to sign up to your exclusively online coupons, or add products to the online shopping cart, etc.
7. Incorporate basics of SEO
Your website won’t be of any use if it is not easily visible to the users. That is why we emphasis on including some of the SEO basics to make it more accessible by search engine. That involves using the correct keywords in your content, putting in adequate links, correctly naming your URLs and page titles, and using images and videos.
8. Updated and quality content
For retaining the existing customers it is very much advisable to keep the content continuously updated. Fresh content is a hit formula for SEO, as well. This can be done by a regularly-updated blog or connecting in your social media feeds.
9. Security of the hosting platform
Loop holes in the security of your website could cost you your customers. These days online information can be easily hijacked or hacked. Thus, it is very vital to have a secure, reliable hosting company to keep the hackers out and your content up and running. It is also important to keep your content management system updated for staying one step ahead of the hackers.
10. User friendly style and design
While opening a new web page, online visitors often scan through a Web page to check the content first. Further if they are satisfied with the current page, they will pay attention to read the full story. So in order to enhance user’s experience on your website, we can organize the content for scanning.
There are three style points recommended for online writing to keep in mind:
Always use bullet points
Highlighting important words or phrases
Breaking full content into multiple short paragraphs, with headers if required